http://diyplanner.com/node/5764 Comments for "6 weapons of influence" en http://diyplanner.com/node/5764 <p>Six “Weapons of Influence”</p> <p>Cialdini defines six “weapons of influence”:</p> <p>* Reciprocation - People tend to return a favor.<br /> * Commitment and Consistency - If people commit, verbally or in writing, to an idea or goal, they are more likely to honor that commitment.<br /> * Social Proof - People will do things that they see other people are doing.<br /> * Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts.<br /> * Liking - People are easily persuaded by other people that they like.<br /> * Scarcity - Perceived scarcity will generate demand.</p> <p><a href="http://en.wikipedia.org/wiki/Robert_Cialdini" title="http://en.wikipedia.org/wiki/Robert_Cialdini">http://en.wikipedia.org/wiki/Robert_Cialdini</a></p> http://diyplanner.com/node/5764#comments Psychology Sat, 14 Jun 2008 07:25:14 -0400 DmitryObukhov 5764 at http://diyplanner.com