New HP DIY Ad Campaign

Sort of relevant to us. Interesting this paper-based DIY attitude is prevalent enough that it would be the basis of an entire mass campaign. Anyway, I work in advertising (not at all affiliated with HP or their agency) so I thought this was interesting.

http://adage.com/article?article_id=120115

"Hewlett-Packard today breaks a $300 million global ad campaign aimed at getting consumers to better use the web to custom-produce everything from invitations and greeting cards to concert souvenir books -- and, of course, print them using HP products."

bc

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Sorry...

My printers are Canon inkjets and one old Apple laser printer
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"I think the surest sign that there is intelligent life out there in the universe is that none of it has tried to contact us." (Calvin and Hobbes/Bill Waterson)

Yeah, I use Cannon too, but

Yeah, I use Cannon too, but I still think it's kinda cool that they're putting 300 million behind a paper-DIY campaign. :)

Seems to me ...

that they are doing a "Buy HP Printers" campaign. But they do make great laser printers.
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"I think the surest sign that there is intelligent life out there in the universe is that none of it has tried to contact us." (Calvin and Hobbes/Bill Waterson)

Canon...

Canon's been doing something like this for a long time! In fact, just this morning, I got their latest, with a bunch of different paper-folding items (animals, cars, airplanes, etc.) Of course, the idea is to print them on Canon printers, but they have _tons_ of stuff on their site:
WEB version of newsletter

-Jon

The Canon newsletter takes DIY to a Martha Stewart level.

How many hours do you think the average Canon project takes?

~Cath

Don't know...

... but I hope to find out! I'm planning on working on the beagle with my daughter--probably this weekend. :-)

-Jon

Of course...

she will hound you until it is finished
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"I think the surest sign that there is intelligent life out there in the universe is that none of it has tried to contact us." (Calvin and Hobbes/Bill Waterson)

lol

with those puppy-dog eyes no less?

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